James Quincey, Chairman and CEO of Coca-Cola, IOC President Thomas Bach and Jeffrey Lu, CEO and Executive Director of Mengniu, sign the partnership. (IOC/Greg MartinCouncil News
Date : 25 Jun 2019
Lausanne, Switzerland, June 24, 2019: The International Olympic Committee, the Coca-Cola Company and China Mengniu Dairy Company Ltd on Monday announced that they have signed the first-ever Joint TOP Partnership Agreement.
The partnership combines the non-alcoholic beverage and the dairy categories into a new joint category, and brings Chinese dairy company Mengniu into the family of Worldwide TOP Partners.
The new joint agreement has a 12-year term running through to the Olympic Games 2032. The agreement includes unprecedented investment in traditional and digital media to promote the Olympic values globally.
This agreement extends Coca-Cola’s association with the Olympic Movement to a historic 104-year-long relationship. The Coca-Cola Company is the longest continuous Partner of the Olympic Games.
Mengniu becomes the first Chinese fast-moving consumer goods company to become a TOP Partner. The Joint TOP partnership supports Mengniu’s ambitious international growth plans, with the company aiming to become one of the top dairy producers in the world by 2025.
IOC President Thomas Bach said: “This long-term agreement is another demonstration of the relevance and stability of the Olympic Games in these times of uncertainty. This partnership will give another dimension to the promotion of the Olympic values around the world.”
Jeffrey Lu, CEO and Executive Director of Mengniu, said: “Membership of the TOP Programme will act as a catalyst for Mengniu to grow around the world. This is a vital step in our international strategy and we are honoured to have the opportunity to build the positive reputation of Chinese food and beverage brands among consumers globally.”
Zhang Yong, Vice President of Strategy at Mengniu, added: “The Olympic Movement and Mengniu are naturally aligned. We both aim to bring health and joy to people. Mengniu’s brand advocates ‘Born for Greatness’ – another natural fit with the Olympic values.”
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